I presume that 99% of the people who will read this article own a blog site. And they use their blog to market their products and services or to make at least a decent amount of money aside from their regular paycheck.
It is a fact that – in order for a blog to be successful and profitable, it has to provide value to its anticipated audience. Its unique value proposition should be powerful enough to attract loyal consumers of the content.
It does not matter what niche the blog is in, what’s important is, it should be functional, helpful and serves its purpose.
Otherwise, potential customers and possible devoted content consumers will slip straight to the blog’s back door and never to return. What’s worse is, they won’t even bother to check your site. It’s the most terrible thing you could imagine your blog site would experience, right?
Even if all blog owners have the most positive intention, a lot of them still struggle to find a way how to write blog posts that their readers would ask for more.
If you’re the blog owner that struggles to create contents which your readers will definitely insist for more, I am here to help you.
Let’s get started!
1. Determine your target readers whom you intend to write your blog post.
It is very vital to know who that somebody is – your target audience or the group of people you desire to reach and work with. Think if it this way. If you do now know who’s going to consume your contents, how can you create the actual article?
Let’s say you’re a chef of your own restaurant. You studied and mastered how to serve a wide variety of great tasting foods. One day, a group of people went to you place to dine. Without any hesitations, you immediately head to your kitchen and cook for them sumptuous steaks. But what your customers’ want is Japanese food.
No matter how good you are on your craft, until you identify how who that “someone” is, you will not be as useful and efficient as you intend to be. At the end of the day, you can get poor customer satisfaction that could lead to the loss of your business.
How to properly determine your target readers?
This process of identifying target audience is called defining ideal persona.
Basically, when trying to define your ideal persona, you need to get as detailed as possible on the aspects that specifically describe your intended audience. Some basic information includes:
- Location or geography
- Age group
- Is your content exclusive of gender?
- Do they work? What kind of industry?
- What is their area of interests?
- Do they demonstrate signs of problems? What are those?
These are just few of the several information you need to research in order to draw the perfect picture of your ideal persona.
2. Indentify readers’ hot buttons: problem, pain, fear, difficulties, and apprehensions.
After targeting who your readers are, the next step you need perform is identifying their hot buttons. In simple terms, you need to know their problems, pain, fear, difficulties and apprehensions.
It is your duty to recognize what would make them search for a particular content, read your articles, buy a product or services, leave their email addresses, or even simple actions like twitting, sharing and liking your posts.
Apparently, this kind of task is not realizable in one sitting. Along the way through your business days, you’ll learn more about your content consumers. That’s why it is important to document each opportunity until you come up with the list of ideas what will fit the need of your readers.
You will notice eventually that your ideas can be branched into other possible plans that can cover more aspects on your readers’ lives.
How to identify readers’ hot buttons?
Here are my suggestions on how you can perform this.
- Make a comprehensive research.
- Intentionally ask a group of people.
- Do a survey and solicit responses via freebies.
- Create a poll on your blog and ask your readers to participate answering it.
- Study signal patterns on trends and events.
- Join groups and forums on your niche and identify which questions are frequently asked or what topics are mostly talked about.
3. Put together all possible solutions to their problems.
All the researches and responses won’t be useful unless you come up with an answer to your readers’ problems.
When you provide solutions and layout helpful ideas, that’s the opportunity for your blog post to be useful and valuable.
Once you gathered all the possible solutions to your audience’s hot buttons, write blog posts that will address them. As much as possible, make it particular on every topic and expound it with complete information to make your article extra-ordinary.
At the end of your blog post, do not leave your readers speculate further. Answer the questions right there and there. If the topic is too heavy for one article, plan to publish it on a segmented blog posts.
4. Explore which solutions have been already shared.
For me, this is what the reality is – that no idea is 100% absolute unique. Chances are, another person has already shared an idea similar to yours, especially those on heavily crowded niches.
However, you can innovate what’s existing to make it somewhat exceptional and personalized.
You can do this by summarizing the idea and uncover insights that might be missing. In addition to that, you can personalize a content by writing with your own style and voice. Always add your personality to your efforts so you can label you work as your own.
This is what they call branding. I call it “filling the gap with my own style”.
This additional process will set your blog posts one level higher than your competitors.
5. Provide actionable answers for your readers to follow.
Lastly, give actionable recommendation. Instead of publishing articles that are built on concepts, provide your readers something that they can follow or work on.
Be specific and detailed to your directions. Tell your readers exactly what they need to do in order to resolve a situation.
Empower them with concise procedures with the right tools to use. If you do this, your readers will definitely love you and will surely ask for more of your content.
As a review, here are my 5 uncomplicated steps on how to write a blog post that your readers will surely ask for more.
- Determine your target readers whom you intend to write your blog post.
- Indentify readers’ hot buttons: problem, pain, fear, difficulties, and apprehensions.
- Put together all possible solutions to their problems.
- Explore which solutions have been already shared.
- Provide actionable answers for your readers to follow.
At the end of the day, the purpose of putting up a blog is to make it useful and valuable to its readers, right?
I want to know your thoughts regarding this. I will appreciate if you can leave your opinion at the comments section. Thanks!
[Featured Image: Greg Younger | Flickr]