Curious about what link building is and how it’s done? In this article, I am going to share with you my knowledge about the subject in a beginner’s point of view. I have read a lot of articles and ebooks about link building and so this is what I absorbed. I’m not saying that I am already an expert in this matter, but at least I know how to start building real and legitimate links. And that’s what I am going impart. This is The Link Building Guide for beginners from louiesison.com – Part 1
Let us first explain what is a link and why do we need to build links?
What is a link?
A (hyperlink) link is simply an image or text reference to a web page, document or a file that a user can click on. Here are examples:
The basic structure of a link is consisting of 3 parts; link tag, link referral location and the visible/anchor text of the link. To illustrate, see the image below.
Why do we need to build links?
For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. – moz.com’s Growing popularity & links.
Links help search engines evaluate the content of different pages on the web through the link’s authority and relevance.
Simply put, search engines, especially google.com, use links as votes signifying the freedom of the internet users’ judgments on which web pages are popular and important. These search engines have their own program or algorithm to measure and evaluate which webpage should show up first on Search Engine Results Page based of several factors, and links plays a vital role.
Think of this illustration, in a democratic way of selection, the more votes the better chance of getting the spot. Same is true in link building. However, unlike in a usual political election, links have different degree depending on again, the Authority and Relevance.
If you want your business to get more exposure in the web, you want it show up first on search engine results page with your desired keyword. And to do that, we need to build links.
Assessing Authority and Relevance
An authority is passed on each time a page is referenced using a link; this is sometimes called Link Juice. For example, Page A links to 3 other page in the web – Page B, Page C and Page D. Each of those links will pass authority to the receiving page dividing the overall authority of the origin page.
That means, we want to build links on pages that have low number of outbound links to get the ultimate amount of passed authority. In addition to that, not every link passes uniform authority. Usually, links that are above the fold or towards the top of the page passes more link juice than those at the bottom.
Relevance on the other hand is determined by the content of the page which the link originates and anchor text of the link.
Relevance of the page is determined by the words on the page as well as its meta data. This includes the title and the meta description. For example, let’s say you want your website to rank for the key phrase “making money online”, you want to acquire links from sites that writes about it or from an article that talks about making money online. The key take away from page relevancy is the page title, description and the actual content.
Another thing on relevance is the anchor text of the link. Again, if you want to rank your page with the keywords “making money online”, you want to anchor most of your links with that keyword. However, you still want to diversify anchor text with similar keywords such as “making money from internet” or “making money from web” to make it look more natural and not spammy.
Ultimately, link relevancy is helps you website/webpage to
Focus on the context of a targeted keyword
To provide relevant and reliable information
sort out link spam
Link diversity means that the links pointing to your webpage should come from different root domains and with anchor texts that are diverse and natural as possible. Additionally, don’t acquire links just from few types of web sites such as blogs or forums only. You may also obtain links from sites like:
Also, don’t point all your links to the homepage of the site. You may also target specific pages on your site because these pages can potentially rank individually on search engines too.
DoFollow vs NoFollow
Regular links are also known as doFollow links. Usually, these links are the ones you go after the most because they’re the one that passes link juice or authority. However, as part of diversifying link sources, you also want to obtain noFollow links to show Google that your links are non-suspicious and less manipulative.
As a general rule, out more attention on chasing after a doFollow link but don’t let the noFollow link attribute discourage you to pursue it if it doesn’t yield abundant time while it helps your links look more natural and does pass relevance aspect.
Link velocity is the term used to define the speed of your links is being build. You have to remember that although you’re acquiring links through manual building, you still have to do it such that it was obtained naturally.
Here is an example, if your site was just launched three days ago, and you created thousands of links pointing to it in just one day, wouldn’t that seen as unnatural?
Although there’s no exact number that you should plant on a daily basis, just keep a manageable, steady state and then improve it overtime.
Watch out for the second part of this article. If you have questions, leave them on the comment box.
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All the best to you,
No, I'm not yet a millionaire but I make money online using the Internet and a bit of smart work. If you can stay a little longer on this blog, I can show you how it's done. You can follow me in Google+ and Twitter too.