The announcement of Google Panda gave a deeper meaning on how we, bloggers and SEO strategists, view the importance of On Page SEO. Matt Cutts from Google’s anti-spam department, confirmed the broad aim was to remove low quality content and to encourage webmasters to really provide genuine keyword related content that would satisfy the need of its users.
Again from Matt Cutts, he said that the idea is to see things in the perspective of the user and try to get into their mind for a better understanding of what they need.
With this, we can predict that the future of On Page SEO Factors will focus on visitor experience by providing quality and relevant content.
On Page SEO is all about Good Content
Long time ago, this has been the goal of Google, and it is still until now. It just basically means that what Google’s desire was not to index contents that lack valuable information.
With that, I would like to share with you an on page SEO Checklist that focuses on the basics of content review in a post.
- Create your site only with useful and informative content. Make your pages clear and accurately describe your topic.
- Do researches about the words users would type to locate your pages and make sure your site’s content actually include those words in it.
- As much as possible, optimize only 1 keyword each page. Aim to rank individual page/post and not the “home page”.
- Utilize internal links on your actual post content. This can reduce bounce rate which is an important factor of SEO. Make use of plugins that can publish your previous posts related to the article.
- Whenever possible, link to an external authority site in the context of your post.
- If you must use an image, do not neglect the “ALT” tag attribute to include descriptive words about your content. Google crawlers do not recognize images “as is”, so use text instead of images if you’re to display important names.
- Google loves long and rich content posts. Try to write your posts with word count between 800 to 1000 words or more.
- Monitor your page load speed. Below 2 seconds is the most recommended. A slow loading page can hurt user experience badly, which can lead to lost of visitor or a potential customer.
- Provide pauses in between your paragraphs. This gives your readers a breathing space to digest the information.
- Check for broken links and incorrect HTML codes. There are tons of sites that offers in free service. i.e. http://validator.w3.org/
- Do not over populate your site with ads. Place your ads strategically. Actual content should always favor over ads spaces.
Optimizing Your Keyword
Remember that SEO is about competing with your targeted keyword, whether on-page or off-page. In order for you to attain successful first page rank, here are my tips in optimizing your keywords on every post.
- Include your keyword phrase in the post title. If possible, optimize your title to 60 characters only. This is what most search engines us.
- Give your post a relevant and interesting description. Most search engines use a maximum of 160 chars for the description.
- Add and H1, H2, H3 heading containing your keyword phrase.
- Highlight primary keyword with boldface or strong. This signals search engines that the highlighted keyword or key phrase is important in the article.
- Add keyword on the first and last sentence whenever possible. But still, make it look more natural and relevant to the context.
- When using an image, put your keyword phrase in the ALT Text. Search engines do not recognize an image unless it has relevant tags for title and alt text.
- Do not worry too much about keyword density. Focus more on the quality and relevance of you content versus the targeted occurrence number of keyword. Give more importance to the value you target to share with your readers.
- Use WordPress plugins that will empower the on-page SEO like the All-in-one SEO Pack.
Bottom line, to keep the basics of On Page SEO is to make sure nothing is broken and write really good contents. Google Panda emphasized the major issue is on quality and relevancy. Write with your readers in mind.
There are many individual changes that have affected almost every aspect of SEO so hopefully armed with this new knowledge you can ensure your web sites positively gain from the new review.
How is the user experience on your site so far?
Don’t forget to leave your message in the comments section
All the best to you,