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Effective Online Reputation Management: Creating a Positive Image in the Internet

These days, Google is no longer just a plain search engine or even your FaceBook page and profile. With the fast evolution of websites, blogs, search engines and social networking sites – these platforms has become reputation engines. Don’t be surprised if your potential clients or future employers use these sites to search for information about you or your business.

According to Wikipedia.Org, Online Reputation Management or ORM is:

The act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.

Rather than working to raise link results with a particular search term in order to (ostensibly) generate more commerce or page views, the goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.

Online reputation managementOnline Reputation Management has a single most important target, that is to get rid of the negative content off of the first page of search engine results page. This is because, it is not easy to make negative results simply vanish. And I’m not saying that this is impossible. There are tools, people expert in doing this and processes that helps Online Reputation Management a success.

ORM Techniques are related to Search Engine Optimization process. The technique includes onsite and offsite SEO, as well as online and offline promotion. This may also include some legal aspects if there are law violations that were compromised. Individuals and companies spend years in building and protecting reputation to their brand, but often times, they find it difficult to spend money on reputation management. So the question will be “How much do they value their online brand?”

On that being said, here are my simple suggestions to get the best content fill up the first page of Google results.

1. Own a website and start blogging.

It may sound simple but it is the basic and most fundamental technique to put your company a positive online reputation. After making your website live in the internet, start blogging about it. You can publish contents about your company’s profile, products and services. You’ll be surprised how this can be effective in building your online presence. Here’s a guide on how to put your website on the web.

2. Create a social networking profile or page.

Google Plus, Twitter and Facebook pages & profiles can also rank well in the eyes of search engines. So be sure to include your company’s name or your personal brand when you sign up on these networking sites. Here’s a sample Facebook page, In this example, Dotcom Lifestyle is the identity that I want to be recognized as my brand.

3. Create a business profile.

Linkedin.Com is currently the largest professional network site in the internet. It allows you to create and publish your own professional content. Information like: your company profile, your job position, educational attainment, specialties and more. What’s also great about this site is, it also accessible to connect to other professional individuals and companies.

Click here if you want to learn more on Do It Yourself Online Reputation Management or watch this great video that I found in YouTube.

Don’t forget to leave your message in the comments section
All the best to you,
Louie Sison

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You pointed out some great points here Louie.

I am constantly surprised by the number of farmers who don’t have a website up and running. This obviously makes it very difficult to manage one’s reputation.

Also, social media is probably the go to thing for most people because how easy it is to get started with it.

I honestly try to use LinkedIn, but it can be difficult sometimes to keep up with all the different social networks. I tend to focus on twitter mainly because I enjoy it and my people are there.

Great post Louie
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Louie Sison

Thanks for the visit Iain! LinkedIn and Twitter are enough weapon for your social media awareness battle.
Hope to see you hang around more on my blog!
God Bless,


For sure, I will keep an eye on what you’re doing. I encourage you to do the same.

Until next time Louie
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Sergio Felix

Hey Louie,

I particularly LOVED that you brought up #1 “Own a website and start blogging” specifically on creating a positive image in the Internet and I’ll tell you why…

I already lost count on how many skilled “professionals” I have seen advertising themselves on free platforms (blogger, tumblr, etc)

Whenever some of these people have approached me, I always ask why don’t they own a .com site and the answer is normally “Oh I’m just getting started, can’t afford it”

I mean, if you are advertising yourself as a website developer, shouldn’t you (at the very least) HAVE your own website?

And this is just one case out of literally dozen different scenarios.

Ignorance and Apathy are two very different things.

Great post man and I really liked your “Start Here” section, keep up the good work! ;-)

Sergio Felix recently posted…Why You Should Care About Branding If You Are An Internet MarketerMy Profile

Louie Sison

Whoah! Sergio, thanks for visiting my blog. Appreciate the complement too.

What you pointed out is true (a web developer without an owned website? – funny…)

I always advise, if someone’s serious about their online business (even offline), get a website, self hosted website.

Thanks for the visit. Hope to see you hang around more on my site.

God Bless!

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