I’ve already shared with you how I build my online store from ground to up. However, if you missed my previous post on my quest to build an e-commerce web site, click here to read my preceding posts.
Today, I am going to share with you the things you need to prepare when planning to start an e-Commerce business. This is in response to one of our ASKPB member’s inquiry in which I am honored to be mentioned on the comments and be asked for my inputs.
At the same time, I will use this blog post not just a tip for myself, more than that, a reminder to myself about my goals and how do I plan to achieve it. So here it is…
What is an E-Commerce?
First, let us define what an e-commerce is. E-Commerce in plain words is “Selling goods in the traditional sense but done electronically using the Internet.”
Nowadays, it is possible to purchase almost anything using the internet with the help of some website software programs that provides core feature of a “conventional store” which includes:
- Product displays
- Ordering/shopping cart
- Inventory management
- Customer support
Do you need a website?
Definitely, because your customers will transact over the internet instead of going to a physical shop/store. However, it’s up to your capability and resources if you choose between self-hosted sites or from companies like shopify.com and flyingcart.com. In my quest, I preferred to build my online store on Host Gator.
Nevertheless, the greater work is on converting that bare website into a thriving e-commerce business. And that includes these following thoughts.
- Business structure of the website
- Range of products you’re going to sell (is it going to be niche driven or multiple products?)
- What is your Unique Selling Proposition – why people should buy from you?
- How is your site configured to handle customer from product selection to payment, then dispatch and delivery.
What are the fundamental metrics to watch out?
Your brand is going to be one of the most important aspects to build and monitor if you want to be successful in your online store business. This includes but not limited to your name, logo, typography and color/palette.
Above all, you need to know how to strategize your brand through these key elements
Over the past years, content has proven that it has the potential to single handedly bring a business either to the top of or down to the ground. Keep your contents concise and complete as possible. Visitors come back to a website because he benefits from its contents. Focus on the needed information by your users and make a research on what your visitors likely to be searching for.
Incorporate in your content the keywords of your business. Make a personal keyword research or ask for an assistance of an SEO expert. Most of the time, an excellent keyword research is a start of a good and valuable content.
Part of your online store’s accessibility is making sure that the website is compatible with at least the main interface that your customers will use. Consider devices such as Smart Phones, Tablets, Desktops, and Laptops.
Page Load Time
Most of e-commerce customers do not have the luxury of time that is why they prefer to buy products via online. Additionally, customers get easily turn off on websites with slow page load time which may result to potential loss of sale. The ideal page load time is not longer than 3 seconds based on my experience.
To get the most optimum page load time, optimize your images for faster download, check entangled programming codes, and choose a faster web host server. These are just few of the things to improve your page load time for a better user experience.
This is plain and simple – Do not put any difficulties on your customer’s path to conversion.
The Greatest Tool: Entrepreneurial Spirit
Above all, you should have a strong entrepreneurial spirit. Always consider any of your action a big deal for your business. Do a competitor analysis, business planning, marketing strategies, budget allocations and time management.
Continuously sharpen your skills until you reap better results. But then again, work with passion and determination to achieve your goal. Create a checklist of your objectives and plans- stick with them until you arrive to success.
Allow me to end this blog entry with a link wrap up:
- My Quest to build an E-commerce Web Site – The ultimate goal
- Day 2: My Quest to build an E-commerce Web Site – Domain name registration
- Day 9: My Quest to build an E-commerce Web Site – WordPress & plugins installation/ purchase and installation of Amazon eStore Affiliates Plugin/ purchase of Zon ASIN Hunter.
- Day 26: My Quest to build an E-commerce Web Site – Setting up the foundation of products and early income report.
- Day 42: My Quest to Build an E-commerce Web Site – Quick update on the site’s traffic and income.
Don’t forget to leave your message in the comments section.
All the best to you,
You may find these related articles interesting too!
Search my site here